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MasterClass: Sustainability – what really makes people and organisations behave differently

As consumers and the society at large become more socially and environmentally conscious, they demand more and more from companies to do good – for people and the planet. As Unilever’s former CEO Paul Polman put it: “It is no longer enough for businesses to be ‘less bad’, or even ‘not bad’. We need to be good. We need to actively reverse the damage we have done.”

In this MasterClass, Stephen Pain, Visiting Executive Fellow at Henley Business School shares some observations – based on his personal and professional experience working with leading global companies including Unilever – on what drives us to want to live more sustainably and how we might behave differently in the future. Increasingly, we care more about what and how we consume and despite today’s seeming imbalances in the world, could this trend herald a new sustainable age – an age of good? He will explore these and other trends in the context of us as individuals, as well as the role of business, achieving a better balance.

In addition, Kati Ihamäki, Vice President Sustainability at Fiskars Group, talks about how to motivate and encourage people to implement sustainability in practice, and reflects on successes and pain points on this journey. She draws on her extensive and versatile experience from different businesses, roles and industries to give you thoughts and practical tools how to drive the change to become more sustainable.

During this MasterClass, you will gain new insights on the drivers behind sustainable decisions, what is actually demanded from businesses to be truly sustainable and what type of leadership is needed to bring change.


16:30Sign up and coffee
Welcome words
Annu Matula, Managing Director, Henley Business School Finland
Opening words
Casper Herler, Managing Partner, Borenius Attorneys
Changing behaviours in an age of sustainability
Stephen Pain, Visiting Executive Fellow, Henley Business School
18:15Refreshments and networking
Leading for a more sustainable business
Kati Ihamäki, Vice President Sustainability, Fiskars Group
19:30Discussion and Q&A
Moderated by Paula Kilpinen, Director – Custom solutions, Henley Business School Finland


Stephen Pain
Stephen has worked with many multi-national organisations undergoing significant growth and transformation during a career spanning nearly 40 years. His expertise in corporate communication has enabled him to occupy a pivotal strategic role in engaging internal and external stakeholders, pioneering thought-leading ideas and being a trusted adviser to boards and senior leadership. Stephen has worked at Unilever for 11 years and held a number of senior global communications roles. He established a research-led, data-driven global communication strategy to support the implementation of the Unilever Sustainable Living Plan and has championed numerous break-through cross-functional, integrated communications programmes. Prior to joining Unilever, Stephen was the Principal of Age of Good® and held Corporate Affairs Director positions at Aviva plc, Storehouse plc, and Severn Trent Plc. He is a Visiting Executive Fellow at Henley Business School and his work with Professor Kevin Money, Director of the John Madejski Centre for Reputation, has been applied to the development of a number of communication programmes and published in several articles.

Kati Ihamäki
Kati is Vice President Sustainability at Fiskars Group. In addition to her day job she serves on the boards of St1 Nordic, HJK ry, the Children and Youth Foundation, the Responsibility Board of Finland Chamber of Commerce and the Board of The Association for Finnish Work. Prior to joining Fiskars Group, she worked at OP Financial Group as VP for brand and CR and had a long career at Finnair, where for the last years she worked as Director of Sustainability and actively participated in the responsibility work and advocacy of international aviation and tourism organisations. Kati believes in the power of cooperation – with the help of states, companies, the third sector and citizens, we can achieve sustainable change and a better world from the perspective of both people and nature. We are all ”leaders in sustainable development” in this sense.

The event is fully booked. You have the opportunity to join the waiting list and we will contact you in case any seats become available.

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