Skip to content
Executive MBA – Global taster session

Executive MBA – Global taster session

This taster session will give you an opportunity to experience a typical EMBA – Global workshop. The session How to build a customer-centric organisation and achieve superior competitive advantage, led by Professor Moira Clark, will include insights from her latest research, where she has delved into the best practice of service excellence companies that consistently deliver first-class customer experience. In particular, she will consider how organisations need to refocus on the customer and examine the key ingredients for success of market driving organisations.

You will be able to experience the typical learning dynamics of an EMBA – Global workshop including interactive discussions and group work and get to meet potential other students on the programme.

Moira Clark

Moira Clark is Professor of Strategic Marketing at Henley Business School and Director of The Henley Centre for Customer Management. She also serves as a consultant to a number of leading UK and international companies. Her major area of research and consulting is in Customer Management, Social Networking, Customer Retention and Internal Marketing. She has worked extensively in the area of culture and climate, its impact on retention and loyalty and the critical linkages between employee behaviour and customer retention.

Moira has researched and published widely on the subject of Relationship Marketing, Customer Experience and Service Excellence. Publications include for example, the Academy of Marketing Science, International Journal of Management Reviews and the Journal of Relationship Marketing. She is also co-author of ’Relationship Marketing for Competitive Advantage, Winning and Keeping Customers and Relationship Marketing: Strategy and Implementation’. Her book ’Business Success through Service Excellence’ examines the crucial factors needed to achieve and maintain service excellence.

Registration to EMBA – Global taster session on 20. January 2022

Haluaisimme tämän tapahtuman lisäksi kertoa sinulle muista tapahtumistamme ja toimittaa lisätietoja Henleyssä opiskelusta. Sopiiko se sinulle?(Required)
The personal information you supply on this form will be used to help us respond to your request, for quality assurance and for data analytics purposes. Your personal data will not be sold to any organisation, and will not be shared with any organisations outside the university apart from those that help us to provide this service or unless required by law. The information that has been provided in this form will be treated in accordance with the General Data Protection Regulation (2016) and all applicable data protection laws. Please refer to our privacy policy for more information. If, at some stage, you wish to be removed from our database, please advise us by emailing to info@henley.fi.
This field is for validation purposes and should be left unchanged.

Aiheeseen liittyvät uutiset ja tapahtumat

Online Coaching Open Day Sessions 2024

  •   17.4.2024 – 10:00 to 16:15
  • Online
Hear about Henley's coaching qualifications from the Programme Directors, tutors and current students. Pick and choose the sessions you are interested in or join us for the whole day!

Professional Certificate in Executive Coaching Online info with alumni Timo Ruotsalainen from Fujitsu

  •   21.3.2024 – 08:30 to 09:30
  • Online
The Henley Professional Certificate in Executive Coaching (PCEC) is the first triple-accredited coaching programme (AC, ICF, EMCC) with world-class faculty available in Finland.

Professional Certificate in Team and Systemic Coaching Online info with Alumni Maarit Tiililä

  •   8.5.2024 – 08:30 to 09:30
  • Online
This online session is for anyone who is considering becoming a certified team coach, or otherwise curious to learn more about the programme and team coaching in general. The online…