In this podcast, Claire Hewitt describes how chaos can breed creativity and even accidents can bring about opportunity in the world of business. She also shares her first-hand experience of innovating in the face of crises and offers advice as to how businesses can do the same.
Listen to Claire’s episode to hear her discuss these topics:
- The importance of structure when getting creative
- Challenging ideas and keeping at it – half baked ideas are too often dismissed
- Techniques for boosting creativity and keeping the imagination going
“…… no idea is a bad idea, it’s just one that hasn’t been perfectly formed yet.”
Claire Hewitt is the Head of Learning Design for Executive Education at Henley Business School. Claire’s commercial background is in marketing and innovation. Her marketing experience focussed primarily in the retail sector, where product and brand differentiation are key to success.s.
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Crisis: the mother of innovation was recorded in September – October 2020.