Skip to content
Lose-lose: the game of war and economic sanctions - Henley Business School Finland

Lose-lose: the game of war and economic sanctions

Dr Irina Heim uses a game-theoretic approach to explore responses to Russiaโ€™s invasion of Ukraine in our latest Leading Insights.

Russiaโ€™s long-lasting conflict and recent invasion of Ukraine have caused significant political tension between Russia and Western countries. The current political practice based on poor communication, defecting and exclusion did not adequately predict and prevent this dramatic development. If political science could not provide us with the suitable tools for the understanding of Russiaโ€™s foreign policy, can we explain the conflict from an economic or business theory perspective? And finally, what is most important in international relationships โ€“ politics or business, individual countriesโ€™ interests, or collective (i.e., global) interests?

Win-win strategy in game theory

The average rational citizen opposes war and destruction. By contrast, people see a โ€œvalueโ€ in improving their lives. In economic and business studies, Game Theory and Behavioural Economics have been powerful tools to understand and predict human behaviours under certain โ€œgame rulesโ€, and they shed light on why conflicts like the one we are experiencing now arise in the first place. They suggest that rational people will make decisions that optimise their individual best position. In games where only one player can win, the natural tendency is to make decisions that result in the individual winning, for example in games like chess or tennis.

However, there are more complex, real-life games where oneโ€™s win does not necessarily mean anotherโ€™s loss. In these games, both parties can win if they collaborate. Research into a win-win approach by Robert Axelrod shows that, for example, two countries would be better off if they eliminate trade barriers between each other but only when they do it simultaneously, if they are to cooperate.

The problem is that countries may struggle to cooperate because the incentive to act in individual countriesโ€™ interests while retaining barriers is higher. This leads to a worse collective outcome (one loses/one win or two lose) than would have been possible had both countries cooperated with each other (two wins). Axelrod suggested behaviours which tend to make a strategy successful: to avoid unnecessary conflict by cooperating as long as the other side does; to discourage the other side from walking away from collaboration; to forgive after responding to a provocation and to behave clearly so that the other player can recognise and adapt to a pattern of action.

Win-win logic in business

This win-win logic has been applied to business relationships by Kate Vitasek, particularly to strategic relationships between major suppliers and buyers. The most successful supplier agreements are not those where a buyer tries to get the quality of product at the lowest price (and vice versa), but rather where the parties act as a collaborative partnership to manage the expectations of each side.

In my experience and research at Henley Business School, while studying economic development in post-Soviet resource-rich countries on the example of Kazakhstan, I have found that companies in the oil and gas industry can co-create value by adopting win-win strategies. My research of the collaboration between international and domestic oil and gas companies in Kazakhstan found they might both benefit from the technology transfer. The recent research with MGIMO University in Russian oil and gas regions suggests that under certain conditions, international oil companies can facilitate the promotion of gas-flaring technologies and therefore reduce environmental pollution. Could this win-win logic also be applied to international relations?

Co-operation, not confrontation

In the global world, political partners have an incentive to collaborate because this is the only way to create a better outcome for everyone. If both partners abandon the other, both do worse than if they had cooperated. This is a lose-lose scenario. The Russian invasion of Ukraine is this kind of scenario, and war must be immediately stopped. However, following Axelrodโ€™s cooperation theory, economic sanctions, a new Iron Curtain, is a counter-productive measure in achieving the long-term aims. Instead, in an inter-connected world, strategic partners such as neighbouring countries must cooperate, rather than abandon communication and collaboration. Nobody should strive for a payoff greater than the others.

Dr Irina Heim - Henley Business School Finland

Dr Irina Heim

Irina is a Post-Doctoral Fellow in Organisational Behaviour and Entrepreneurship at Henley Business School. With extensive business experience, including 10 years in various top management positions with German global ICT companies, she integrates industry knowledge in her teaching and research.

Related content

Professor Jonathan Passmore - Henley Business School Finland

The Impact of Executive Coaching

  • 8 Nov 2023
In Finland, the majority of CEOs in listed companies are male with backgrounds in economics or engineering, reflecting a far narrower leadership model than the ones suited to today’s diverse,…

Are you interested in volunteering for the Finnish Alumni Board?

  • 24 Oct 2023
Henley’s alumni network is a global, active, and helpful. We are proud of our worldwide community, with over 91,000 professionals living in more than 160 countries. The Finnish Alumni Board…

Expectations from mummotunneli

  • 2 Oct 2023
We expected everybody to know restaurant Venn. One of our alumni was still lost in finding the place. One other alumni shared a story of being kicked in the left…