Trends in coaching

Future Trends in Coaching

A snapshot of the current views of coaches about the future landscape, as the world starts to consider the new normal.

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Executive Report on Global Survey in Coaching 2021

What are the thoughts of the global coaching community on the effects of the pandemic and the future coaching landscape as we start to consider the new normal? This Executive Report on Future Trends in Coaching provides an overview of a study undertaken with over 1000 professional coaches in 79 countries around the world in June 2021. Conducted in collaboration by Henley Business School and EMCC International, the study explored four topics: team coaching, digital and online coaching, future trends and diversity and inclusion.

One of the biggest messages emerging from the study is the increased importance and use of online tools and platforms in coaching. Clearly accelerated by the Covid-19 pandemic, most coaches have made the migration to using online platforms such as Zoom and also believe that their clients prefer this way of working. On the other hand, scepticism about AI and how it could bring added value to coaching remains high.

The results also suggest that engagement in team coaching is growing. While professional coaches are sceptical about the need for further accredited training, they appear to recognise the complexity of working with teams and choose to manage this by working in pairs.

The report reveals that

  • For over 60% of respondents the impact of Covid-19 on their income from coaching was neutral or positive with income either staying the same or even increasing
  • Some 44% of respondents had used online platforms such as Zoom and Teams for coaching work during 2019-2021
  • Respondents see the biggest downsides of online coaching being that โ€œit makes coaching less intimateโ€ and that โ€œit is harder to build a relationship with the clientโ€
  • Almost half (47,5%) say they donโ€™t see the need for additional team coaching accreditation

โ€œThe general trend towards online working has been accelerated by the pandemic; most clients and coaches now favour it.โ€

Future Trends in Coaching 2021

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As well as contacting you about your report request, weโ€™d like to tell you about other events and opportunities to find out more about our courses and studying at Henley. Please let us know below if you are happy for us to do so:(Required)

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The personal information you supply on this form will be used to help us respond to your request, for quality assurance and for data analytics purposes. Your personal data will not be sold to any organisation, and will not be shared with any organisations outside the university apart from those that help us to provide this service or unless required by law. The information that has been provided in this form will be treated in accordance with the General Data Protection Regulation (2016) and all applicable data protection laws. Please refer to our privacy policy for more information. If, at some stage, you wish to be removed from our database, please advise us by emailing to info@henley.fi.
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Jonathan Passmore - Henley Business School Finland

Professor Jonathan Passmore

Jonathan is the Director of the Henley Centre for Coaching and Behavioural Change. He is a chartered psychologist and holds five degrees, including an MBA and a doctorate in occupational psychology. His doctoral thesis focused on the coaching relationships and behaviours. His current research interests include coaching supervisor and ethics, neuroscience of coaching, coach impact evaluation and coaching competences.

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