Executive Report on Global Survey in Coaching 2021
What are the thoughts of the global coaching community on the effects of the pandemic and the future coaching landscape as we start to consider the new normal? This Executive Report on Future Trends in Coaching provides an overview of a study undertaken with over 1000 professional coaches in 79 countries around the world in June 2021. Conducted in collaboration by Henley Business School and EMCC International, the study explored four topics: team coaching, digital and online coaching, future trends and diversity and inclusion.
One of the biggest messages emerging from the study is the increased importance and use of online tools and platforms in coaching. Clearly accelerated by the Covid-19 pandemic, most coaches have made the migration to using online platforms such as Zoom and also believe that their clients prefer this way of working. On the other hand, scepticism about AI and how it could bring added value to coaching remains high.
The results also suggest that engagement in team coaching is growing. While professional coaches are sceptical about the need for further accredited training, they appear to recognise the complexity of working with teams and choose to manage this by working in pairs.
The report reveals that
- For over 60% of respondents the impact of Covid-19 on their income from coaching was neutral or positive with income either staying the same or even increasing
- Some 44% of respondents had used online platforms such as Zoom and Teams for coaching work during 2019-2021
- Respondents see the biggest downsides of online coaching being that “it makes coaching less intimate” and that “it is harder to build a relationship with the client”
- Almost half (47,5%) say they don’t see the need for additional team coaching accreditation
“The general trend towards online working has been accelerated by the pandemic; most clients and coaches now favour it.”
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